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Wordmark
Icon + Wordmark
Ampersand-Forward
Emblem / Badge
Bonus Variations
1. Clean Wordmarks
Typography-first. The words do all the work. Maximum clarity and readability.
Palette: Deep Navy (#1B2A4A) + White
Style: Horizontal, all caps
White BG
Dark BG

~200px (web)

~80px (hat/small)

~40px (favicon)
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Palette: Deep Navy (#1B2A4A) + White
Style: Horizontal, mixed case
White BG
Dark BG
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Palette: Deep Navy (#1B2A4A) + Electric Teal (#00B4D8)
Style: Stacked, all caps
White BG
Dark BG
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Palette: Black + Burnt Orange (#E86A33)
Style: Horizontal, all caps, colored ampersand
White BG
Dark BG
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Palette: Charcoal (#333333)
Style: Stacked, condensed, line divider
White BG
Dark BG
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2. Icon + Wordmark
A simple geometric icon paired with the wordmark. The icon gives you a standalone mark for favicons, app icons, and hat patches.
Palette: Deep Navy (#1B2A4A)
Style: Gear icon left, wordmark right
White BG
Dark BG
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Palette: Electric Teal (#00B4D8) + Deep Navy (#1B2A4A)
Style: Arrow icon left, wordmark right
White BG
Dark BG
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Palette: Solid Black
Style: Monogram icon above, wordmark below
White BG
Dark BG
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Palette: Forest Green (#2D5016) + Gold (#C5960C)
Style: Flow icon left, wordmark right
White BG
Dark BG
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3. Ampersand-Forward
The "&" becomes the hero element. Distinctive, memorable, and creates a strong brand mark.
Palette: Electric Teal (#00B4D8) + Deep Navy (#1B2A4A)
Style: Oversized ampersand center, words flanking
White BG
Dark BG
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Palette: Black + Burnt Orange (#E86A33)
Style: AUTOMATE / & / DELEGATE stacked vertically
White BG
Dark BG
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Palette: Crimson Red + Charcoal Gray
Style: Large red &, small text above/below
White BG
Dark BG
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4. Emblem / Badge
Contained within a shape. Perfect for patches, embroidery, hat logos, and merchandise.
Palette: Deep Navy (#1B2A4A) + White
Style: Circle badge, text around edge, ampersand center
White BG
Dark BG
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Palette: Charcoal Gray + Crimson Red accent
Style: Contained badge, stacked text, red ampersand
White BG
Dark BG
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5. Bonus Variations
Additional styles exploring luxury minimalism and geometric icon marks.
Palette: Deep Navy + Silver/Gray lines
Style: Thin elegant sans-serif, horizontal rules
White BG
Dark BG
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Palette: Forest Green (single color)
Style: Hexagon icon with AD letters, wordmark below
White BG
Dark BG
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